The Power of Prelation

In these turbulent times, many companies are taking a hard look at what exactly they're spending their money on, looking to maximize their Return On Investment (ROI).  One area that many companies are reportedly looking at slashing is their marketing budgets, trying to separate the proverbial wheat from the chaff.  The Bottom Line question CEOs & CFOs alike want answered is: "What's the most cost effective method of getting our brand name into our customer's minds which produces the most favorable impression of our company, which in turn will generate maximum sales?"

Full Moon Rising, Inc. has the answer(s) to this and many other questions.  It's called "Prelation."

Prelation \Pre*la"tion\, n. The setting of one above another; preference.

Prelation may be viewed as the degree to which excellence is achieved in three core areas:

• Image - More than a logo; it is the Perception of your company that the customer holds in their mind when they see your logo (also known as "branding"). If you want to project excellence, your Company's image (logo) needs to be "well framed" with quality production on interesting and memorable promotionals.
• Focus means targeting your marketing efforts in a cost-effective way while maximizing your branding.
• Results is exactly what it means! You want your customers - whether they're new or well established - to hold your company in their mind's eye as the source for your product.

You don't have to just take our word for it.  We've got both the data behind this, and the products & experience to enable you to take your company's image (and sales!) to the next level.

The Advertising Specialty Institute (ASI), a promotional product industry "think-tank" that recently conducted a survey of the impact of promotional items in key U.S. markets.  The purpose of the survey was to understand how promotional products influence end-users’ purchasing decisions; determine the number of impressions of various promotional specialties; and analyze the Cost Per Impression (CPI) of advertising specialties compared with other popular advertising media.  Among their findings:

• Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received. (IMAGE)
• Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive. (FOCUS)
• It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.  (RESULTS) 

More than that, the ASI study discovered that companies and individuals alike valued their promotional products because:

• User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
• Staying power: More than three-quarters of respondents have had their items for more than 6 months.  

Well, sure, you say, many promotional items are nice.  But "where's the beef?"  You're not in business to supply others with cute little souvenirs.  How are promotional products helping generate SALES?

Quite impressively, it turns out.  The ASI survey found that the CPI (Cost Per Impression, a measure of the cost of the promotional product's impact on sales) of the average promotional item was $0.004.  That's Four-Tenth of One Cent per promotional product.  Or, to put it another way, promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. 

So the question now becomes, Where are YOU going to spend your company's advertising budget?

Call us at (630) 513-8728 to discuss how we can combine our proven Prelation techniques to your company's marketing plan.  We know which products have the most impact in different markets or occupations, which have the lowest CPI, are considered "favorites" among potential clients, and how to "layer" (timed sequences of promotional releases) your marketing in order to maximize your promotional ROI.

The Bottom Line?  We know how to make you look good.